STEP #1:
CHOOSE BETWEEN A BRANCHED LOGIC ONLINE SURVEY OR A REGULAR ONLINE SURVEY

When you have a single set of questions to ask your entire target market, regular online surveys are the ideal choice. With regular online surveys, you can create up to 5 questions with 5 possible responses each for survey recipients to answer.

Branched logic online surveys give you the opportunity to drill down into each question. For example, if a respondent answers 'yes' to a question, they can be presented with a different follow-up question then if they had answered 'no' to that same question.

STEP #2:
DEFINE THE TARGET MARKET FOR YOUR ONLINE SURVEY

AYTM allows you to define your target market based on a number of criteria when creating online surveys. Some ways that you can define the target market that will answer your online surveys are:

• Gender
• Age Range
• Income
• Ethnicity
• Education
• Employment Status
• Career
• Relationship Status
• Location

As you tweak and adjust the criteria of respondents for your online surveys, you'll see our 'Guesstimated Delivery' meter needle move. The meter gauges the approximate time to fulfill your survey based on the number of respondents ordered and respondent criteria you selected. The more broadly targeted the target market criteria for your online surveys, the faster your survey is likely to be completed.

As the needle moves closer to the orange zone, the longer we guesstimate it will take for your survey to be completed. If we suspect that your survey will take longer than 5 days, we will not accept the order. If you see the needle swing into the orange zone, consider broadening some of your target market criteria or ordering fewer respondents.

In many cases, when the Guesstimated Delivery meter is positioned far to the left, you'll have complete target market research within several hours!

STEP #3:
DOUBLE CHECK YOUR ONLINE SURVEY RESPONSE ACCURACY

Ask Your Target Market employs our patent pending TrustScore^SM algorithm to ensure the quality and truthfulness of the AYTM consumer panels. However, you can add the DoubleCheckd^SM option (also patent pending) for extra proof of response accuracy of your online survey answers. By choosing DoubleCheckd^SM, each consumer panelist will be presented with your survey twice on separate sessions at least 3 hours apart. They will not know in advance that they will see your survey a second time. Only those panelists who answer your survey exactly the same on the two separate sessions will have their responses added to your statistics. TrustScore^SM and DoubleCheckd^SM are patent pending and not available anywhere else.

STEP #4:
CHOOSE THE NUMBER OF RESPONSES YOU'D LIKE TO RECEIVE FOR YOUR ONLINE SURVEY

A basic survey for $29.95 is based on 50 respondents with limited targeting- but you can choose to have up to 400 respondents for your online surveys and target precisely to your needs. Simply use the slider to set the number of respondents that you wish to answer your online survey.

STEP #5:
WRITE YOUR ONLINE SURVEY

Once you've customized your target market, it's now time to write your survey. If you've chosen a branched logic survey, you'll have the opportunity to create follow-up questions based on responses to previous questions. This gives you the opportunity to really drill down into how your target market thinks.

STEP #6: (OPTIONAL)
ADD PHOTOS TO YOUR ONLINE SURVEY QUESTIONS AND RESPONSE CHOICES

With AYTM online surveys, you can easily add images alongside your questions and responses. Including photos in your online surveys is ideal for:

• Graphic designers who are testing logos, web designs and graphic designs
• Product marketers who are testing packaging and signage designs
• Restaurant marketers who are testing and pricing new dishes
• Entrepreneurs and product manufacturers seeking to gain responses to product concept designs

STEP #7:
GET REAL TIME UPDATES AS THE CONSUMER PANEL RESPONDS TO YOUR ONLINE SURVEYS

By clicking "Dashboard" you can view all of the online surveys you have in progress, as well as completed online surveys.

Within minutes of publishing your online surveys, you will likely begin seeing responses. The 'status' shows the percentage of respondents that have answered in relation to your target goal. By clicking the 'Stats' icon, you can see charts and graphs develop in real time as respondents answer your online surveys.

Once 100% of the responses have been gathered, your online surveys are stored in the 'Completed Surveys' section of your dashboard for you to view at any time. The broader the target market, the faster the results of your online surveys will be delivered. Typically, with the broadest range of target market settings, you can expect fulfillment of your online surveys in a few hours! You can stop your survey at any time after 72 hours if it has not been completed and any balance remaining will be credited to your account to be used in future surveys.

STEP #8:
REVIEW THE RESULTS OF YOUR ONLINE SURVEYS

Once your online surveys have been completed, it's time to make sense of the data. AYTM offers numerous ways to quickly filter your data and displays the results in easy-to-interpret charts and graphs.

Choose your chart option

View your data in either a pie chart or a bar graph

Graph data by parameters

Compare how respondents of different age ranges, occupations, incomes, education levels, ethnicities, occupations, careers, or marital status responded in a single graph.

Show Geography

See the location of respondents to your online surveys by clicking the map icon

Filter data by parameters

See only results from respondents based on:

• Gender
• Age Range
• Income
• Ethnicity
• Education
• Employment Status
• Career
• Relationship Status
• Location

Select a Color Palette

Choose a color palette for displaying results. Choose a color palatte that reflects your company's colors to create branded reporting.

Export Data

Export your data in XLS, CSV, XML, or YML format. Choose to export only the current view you've tailored or to export all raw data.

Share The Results of Your Online Surveys

Share the results of your online surveys with clients, business partners, subscribers, vendors, and others. When you share by email, your contacts will receive an email with a link to view the online survey results just as you see them in your Dashboard. Or, create your own email, post the link to your survey results on social media networks such as Twitter and Facebook, or link to the results on your website by copying and pasting the links provided.

Print The Results of Your Online Surveys

By selecting 'Print Current Report', a printable version of the entire report will be generated based on the viewing criteria you have selected. Select 'With cover page' to include all of the criteria of your target market in your report.